Benjamin Crozat The web developer life

Best GDPR-compliant Google Analytics alternatives for 2023

Benjamin Crozat Benjamin Crozat3 minutes read

Google Analytics is a fine tool for tracking your traffic. That said, it’s kind of clunky, even in its 4th version. It also gets blocked by all ad blockers, which is a deal breaker for most of us.

But that’s not it: the biggest issue for many businesses is its total lack of GDPR compliance.

First, here’s my listing of the best alternative tools, and then I’ll explain why you should care about GDPR compliance.

Fully-featured and affordable
Simple Analytics
Simple Analytics

Simple Analytics is like its name says: simple. It works, has everything a GDPR-compliant analytics tool needs and is cheaper than Fathom.

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Fully-featured and robust
Fathom Analytics
Fathom Analytics

Fathom is GDPR-compliant, powerful, simple and has the best infrastructure that’s able to handle almost infinite traffic.

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Table of contents

The best GDPR-compliant Google Analytics alternatives

Simple Analytics

Simple Analytics

Simple Analytics is a simple but powerful GDPR-compliant analytics tool that allows you to track your visitors without compromizing their privacy.

Just like Fathom, it’s way easier to use than Google Analytics. It has a pretty interface and everything you expect from such a tool.

Pros:

Cons:

Fathom Analytics

Fathom Analytics

Fathom Analytics is a privacy-first analytics tool that doesn’t track your users. It’s a dead simple, lightweight, and fast alternative to Google Analytics. Of course, it’s also GDPR compliant and doesn’t use cookies, which could make you avoid a huge government fine.

What I love about Fathom compared to Google Analytics is that it’s easy to get the information you need. For instance, you may want to see how much visitors you acquired from Google in the past month. With Google Analytics, you have to go through a lot of steps to get that information. With Fathom, it’s on the dashboard and two clicks away.

Fathom is what this website uses to track its visitors. I can’t recommend this service enough!

Pros:

Cons:

Get started with a 7-day trial and $10 discount on your first invoice

What is GDPR?

GDPR stands for General Data Protection Regulation. It’s a European Union regulation that came into effect in 2018. It’s designed to protect the privacy of EU citizens and give them more control over their data.

Here’s why you should be concerned about GDPR

Government fines for non-compliance can be up to €10 million, or 2% of your previous annual revenue. That’s potentially a lot of money that goes to waste.

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