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Best GDPR-compliant Google Analytics alternatives for 2023

Benjamin Crozat

Google Analytics is a fine tool for tracking your traffic. That said, it’s kind of clunky, even in its 4th version. It also gets blocked by all ad blockers, which is a deal breaker for most of us.

But that’s not it: the biggest issue for many businesses is its total lack of GDPR compliance by default.

First, here’s my listing of the best alternative platforms, and then I’ll explain why you should care about GDPR compliance.

Best overall
Fathom Analytics
Fathom Analytics

Fathom Analytics is by far the best GDPR compliant analytics. It serves a ton of serious businesses (GitHub, IBM, McLaren and more) and can handle huge spikes of traffic.

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Best alternative to Fathom
Simple Analytics
Simple Analytics

Simple Analytics is a solid GDPR-compliant service for those looking to switch away from Google Analytics.

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This article uses affiliate links, which can compensate me at no cost to you if you decide to pursue a deal. I only promote products I've personally used and stand behind.

Table of contents

The best GDPR-compliant Google Analytics alternatives

  1. Fathom Analytics
  2. Simple Analytics

Fathom Analytics

Fathom Analytics Benjamin Crozat
Benjamin Crozat's take on Fathom Analytics

Fathom Analytics fulfills the needs of many big companies such as GitHub, IBM, Laravel, McLaren, Tailwind CSS and more.

It can handle virality and even DDoS attacks without breaking thanks to its robust infrastructure.

9 out of 10
Annual discount 2 months free
Guarantee 30-day free trial
Try Fathom Analytics

Fathom Analytics is a privacy-first analytics tool that doesn’t track your users.

It’s a dead simple, lightweight, and fast alternative to Google Analytics.

Of course, it’s also GDPR compliant and doesn’t use cookies, which could make you avoid a huge government fine.

What I love about Fathom compared to Google Analytics is that it’s easy to get the information you need.

For instance, you may want to see how much visitors you acquired from Google in the past month.

With Google Analytics, you have to go through a lot of steps to get that information. With Fathom, it’s on the dashboard and two clicks away.

Fathom is what this website uses to track its visitors. I can’t recommend this service enough!

Fathom Analytics

Key features:

Here's what I love about Fathom Analytics… Benjamin Crozat

And what's not so good… Benjamin Crozat

Honestly, there’s not so much missing from this service to be perfect.

Try Fathom Analytics

Simple Analytics

Simple Analytics Benjamin Crozat
Benjamin Crozat's take on Simple Analytics

Simple Analytics is as simple as its name indicates. Its dashboard is great and easy to understand and the service checks all the boxes to be GDPR-compliant.

7 out of 10
Annual discount $110 off
Guarantee 14-day free trial without credit card
Try Simple Analytics

Simple Analytics is a simple but powerful GDPR-compliant analytics platform that allows you to track your visitors without compromizing their privacy.

Just like Fathom Analytics, it’s way easier to use than Google Analytics. It has a pretty interface and everything you expect from such a tool.

Simple Analytics

Key features:

Here's what I love about Simple Analytics… Benjamin Crozat

And what's not so good… Benjamin Crozat

Try Simple Analytics

What is GDPR?

GDPR, or General Data Protection Regulation, is a set of laws designed to protect individuals’ privacy and personal data in the European Union (EU).

It regulates how companies collect, process, store, and share personal data and gives individuals greater control over their data.

GDPR applies to any company that processes EU citizens’ data, regardless of where the company is located.

The goal of GDPR is to enhance the privacy and data protection rights of individuals while also encouraging companies to be more transparent and accountable with their data handling practices.

Is Google Analytics GDPR-compliant?

Yes, Google Analytics is GDPR-compliant… under certain conditions:

Google made the necessary changes to its data collection and processing practices to ensure it complies with the GDPR. This includes allowing users to opt out of data tracking and giving them the right to access and control their data.

Non-compliance with GDPR is a waste of money for businesses

Non-compliance with GDPR can have serious consequences for companies.

Depending on the severity of the violation, companies can be fined up to 4% of their annual global revenue or €20 million (whichever is greater).

Additionally, companies can face legal action from individuals or regulatory authorities and reputational damage that can negatively impact their business.

GDPR also requires companies to notify authorities of any data breaches within 72 hours of becoming aware; failure to do so can result in further penalties.

The analytics tools mentioned in this article can help you avoid sanctions.

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